Britannia Row returns to Creamfields with winning audio philosophy

Britannia Row returns to Creamfields with winning audio philosophy

Britannia Row returns to Creamfields with winning audio philosophy

UK – After two years away from Daresbury, Britannia Row Productions returned to Cinch Presents Creamfields on the UK August Bank Holiday to provide sound solutions for the North Stage, South Stage and the iconic Steel Yard with a capacity from 15,000.

Britannia Row has enjoyed a long and productive relationship with the legendary dance festival and its production company, LarMac LIVE, so as soon as it was announced that the 2021 event would take place, the Brit Row team – led by the audio team leader Alex Hore – was eager to pick up where they left off.

“As with many of the events that managed to unfold this year during the pandemic, I think there was a general feeling of relief and joy that we could be back in a realm enjoying our favorite DJs again. and the atmosphere of the live event, ”Hore said.

Given the success of Britannia Row’s 2019 visit to Creamfields, the team have decided that the PA setup and audio philosophy for the 2021 edition should remain largely unchanged.

“The north stage has a fairly standard ‘main stage’ exterior configuration, with left and right main suspension of L-Acoustics K1, KS28 for ground submarines and K2 for ground fill and delay functions.” , he adds. “The only thing unusual is that the side suspensions should be moved out of the way so as not to interfere with the very large video screens on the stage. “

The south stage was rigged with a similar exterior standard L-Acoustics setup, but on a slightly smaller scale, with K2s stacked on the ground in place of the side suspensions.

“The design of these two outdoor systems is to provide the best sound and the most audio coverage possible, while limiting the potential for offsite sound problems,” Hore said.

As the Steel Yard is a covered space, Hore and his team had to come up with a more bespoke design that included an arsenal of flying submarines, using K1-SBs in the air, a KS28 sub-enclosure, both in flight. and floor, and K2 enclosures as main suspensions, as well as SB18 for delays, ARCS II as floor infill and front infill via Kara.

“The two rounds of left and right delays stolen with stolen submarines were invaluable,” comments Hore. “They ensured uniform coverage throughout the space, even when noise levels are reduced for noise limits after 11pm until 4am.”

All stages had DiGiCo SD5 desks at FOH and monitors, except the SD10 monitor desk used at Steel Yard, and all FOH racks had a Waves server enabled.

“This setup means we can deliver a consistently high standard across all of our stages,” Hore continues. “A lot of actors would specify this kind of desk / control package, so that means they can come in and be comfortable right away. The fact that they can come see us and use what they would do in a touring scenario means they can relax and focus on creating the best possible sound for their artists.

Ian Greenway of LarMac LIVE, festival production manager, comments: “We always know Brit Row is a really safe choice. Alex Hore is knowledgeable about the show and has enough mastery of genre and scale to help us deliver amazing shows on all three stages.

“All the feedback we have received since the festival has been fantastic; we achieve better levels year after year at Creamfields by constantly refining our systems and learning from previous years. This attention to detail and product concern of Brit Row – and in particular of our account manager, Dave Compton – is really important to us and to the festival as a whole. “

Hore concludes, “We had a great mix of very experienced, seasoned engineers like Jon Lewis and Richard Trow as well as a first-time festival team. As a team leader it was a pleasure to see again and work with everyone in the Brit Row team after the long break and huge efforts were put into the warehouse to get everything on track. new operational.

“As usual, the equipment was in perfect condition. It was also great to see the entire production team from LarMac LIVE and everyone from Vanguardia, as well as the production crews, truck drivers and all of our other friends at the festival.

photos: Anthony Black

September 29, 2021

Jan G. Gilbert