Brothers will be the official cider brand at Glastonbury Festival

A SOMERSET cider company is set to be the official cider brand at the 2022 Glastonbury Festival.

Brothers Drinks, based at Showerings Cider Mill in Shepton Mallet, will serve its Apple Cider Festival at over 100 bars during the five-day event.

This is the second year of the official partnership agreement with the Glastonbury Festival, which returns to Worthy Farm from June 22-26.

Michael Eavis, creator of the Glastonbury Festival, said: “Local provenance and heritage are important to us, so we love having a cider maker from Somerset at the festival to showcase some of the best this county has to offer.

“Brothers Cider is produced less than three miles from the festival site and we’ve proudly hosted them every year for the past 27 years.”

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The partnership is with the Showering Family, owners of Brothers Drinks Co., which consists of four brothers who produce a line of apple and fruit ciders. The company has been producing dispensing cider in Somerset for over 15 generations.

Matthew Showering, Managing Director of Showerings Cider Mill, added: “We are honored to return to Glastonbury Festival this year.

“Having introduced Brothers Cider to Glastonbury in 1995, the festival holds a special place in our hearts. This partnership is sentimental for our brand and our heritage as a local Somerset producer.

“Festivals are part of our DNA and this festival season should be about celebrating and bringing people together. Placing our brand at the heart of these moments will allow us not only to offer a great experience to festival-goers, but also to create affinities. with the Brothers brand.

“We look forward to welcoming festival-goers again and offering them a season full of fun and flavors.”

The new Brothers Festival Apple Cider will be available alongside a number of other festival favourites, including Toffee Apple and Wild Fruit flavors.

On top of that, Brothers Cider will be giving away thousands of prizes through on-pack promotions, including ten pairs of Glastonbury tickets.

Headliners for this year’s festival include: Paul McCartney, Billie Eilish and Kendrick Lamar.

READ MORE: Glastonbury poster: Full line-up announced for 2022, including Paul McCartney

Jan G. Gilbert