Glastonbury festival-goers break mobile data record as thousands flock to social media
FESTIVAL-goers at Glastonbury this year used a record amount of mobile data as thousands of people shared photos and videos of their favorite acts, EE has revealed.
The network said it saw a whopping 76% increase in data usage compared to the last pre-Covid event in 2019.
In total, the firm alone processed 182 terabytes of data.
That’s the equivalent of viewing 7.2 billion Instagram posts over the weekend or downloading the Beatles hit Hey Jude 5.4 million.
Demand has skyrocketed as attendees increasingly share content from major events on social media.
EE, which is Glastonbury’s technology partner, has also released a planning app for the festival.
5.6 million performances were added by users, the company said.
And the most popular turned out to be Diana Ross, who was nominated by 53,000 fans.
The festival was also headlined by Billie Eilish, Paul McCartney and Kendrick Lamar.
Around 193,000 devices have downloaded the app in total, including 39,000 at home.
“With so many exciting new ways for festival-goers to share their Glastonbury experiences with friends and family, it’s no wonder that every year we see the demand for data increase,” said EE’s Pete Jeayants..
“This legendary festival is one of the most exciting places on the planet for music fans, and our data shows that people are more eager than ever to use our technology to make the most of their time at Worthy Farm. ; it makes us all very proud to see how many people have benefited from the opportunity to plan their line-ups and catch their favorite artists.”
EE also had a charging tent for anyone to power up their smartphone.
Nearly 12,000 people used it throughout the festival.
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