LOL Surprise gets major sponsorship from UK family festival Camp Bestival – ToyNews

MGA Entertainment’s LOL Surprise! is back at UK family festival, Camp Bestival this summer, having secured a sponsorship deal for the second year.

The partnership will present the best of the collectible phenomenon in a dedicated space throughout the three days of the show on July 26, 27 and 28, when family festival-goers can discover the new ranges and dress like their favorite LOL. doll character.

As part of the sponsorship, LOL Surprise will have plenty of opportunities to engage with festival audiences, while providing an exclusive range of entertainment and hosting a unique performance in the festival’s Big Top tent on Saturday, July 27.

Samantha Wilson, Marketing Director at MGA Entertainment, said, “Following the success of last year’s event, we had LOL Surprise! needed to make a return to Camp Bestival in 2019. We are so excited to be partnering again with this iconic summer event.

“It’s a great opportunity for us to connect with our audience and this year is guaranteed to be even bigger and better, with unique performances on one of the festival’s biggest stages and a surprise encounter in the tent. LOL.”

Bruce Hay, Director of Communications and Marketing, added: “We are delighted to welcome LOL Surprise back to Camp Bestival for the second year in a row. Their brand is a perfect match for our young audience, and their activation and performance will add tremendous value to the event.

The LOL Surprise activation will occupy a 20m by 15m area, located in the festival’s Kids Garden. Sponsorship will be supported by top influencer partnerships, comprehensive digital support and retailer activity.

Jan G. Gilbert