[REVIEW] Creamfields South cements its status as festival king in first Jubilee weekend
If every journey begins with a small step, then Cream have just taken a giant step to further dominate the festival market, building on the success of ‘Creamfields South’. Already testing the waters of a May Bank Holiday celebration via their ‘steel yard’ events in Londonit is Victoria – so what Finsbury – park sites via one-day events in 2017, ’18 and ’19 respectively. The tastes of Axwell, Sebastian Ingrosso, Tiers, Martin Solveig, Don Diablo, Tchami, Malaa, Eric Prydz, Steve Angello, Tiesto, Faithless, Above & Beyond, and Carl Cox had all played at said Southern celebrations, pointing out Creamthe ability to attract the biggest of the titans when it comes to royal dance music, and so on Jubilee weekend, it seemed only fitting that a new range of e-royalties were present at the first edition of ‘Creamfields South‘ between Thursday and Saturday evening.
Unlike the traditional annual show held at Daresbury (now renamed ‘North Creamfields’), the crowd in this Sunny Chelmsford the park was not awash in the familiar Scottish, Irish and Liverpudlian accents that inhabit the cheshire version, but instead filled with Essex the guys and London twangs, proving that – when evaluating your holiday options – ‘The only way is Creamfields!. While the likes of David Guetta and Becky Hill inhabited the Friday parties, CULTR were present on Saturday, as glorious rays of sunshine poured down on a main stage led by the gruff afternoon beats of a multi-talented superstar, Idris Elba. With the ‘Luther‘ actor-DJ followed by Olivier Heldensthe playful ‘Gecko‘ The producer has once again saved one of his biggest sets for people in the UK, even masterfully handling a brief power outage by tossing inflatable balloons into the crowd like a Dutchman Cristiano Ronaldobefore delighting the reunited ravers with his new Chami collaboration ‘Down‘with Anabel Englund. Meanwhile, house sounds lit up the ‘Cream‘tent, with Duck sauce Legend Armand Van Helden leading a stellar line-up that also included Offaiah, Hannah wantsand Sam Divine.
Catering for just about every musical taste bud via the trance-filled euphoria of Paul Van Dyk and cosmic gate, or the thrilling D&B tones of Wilkinson and Andy C. in the Sub_Aural Arena, maybe it was the ‘Warehouse’ who hosted the most ‘currentt’ musical trends here in England, as tech-house reigned supreme over a rabid band of ravers soaking up the heart-pounding bass lines of Fisher, Solardo, Eli Brown, and Pet Tong. Tech lovers were also transported to their element, as deadmau5 and Carl Cox ran a registry that also included Amélie Lens, eats everything, and green velvet. But it was a Scotsman who made the headlines, on a weekend when Elizabeth II, and all English things nicked the thumbs of the column. If the Queen70 years of rule was cause for celebration, it was nothing compared to the 15 years in which calvin harris sat at the pinnacle of electronic music, rightly anointing his throne as the modern king of EDM. Hitting listeners with a dynamic mix of an unrelenting burst of his back catalog, the Dumfries DJ twisted each gem with a modern dash of acid house and tech-flavored touches to deliver a unique and refreshing take on his mind-boggling number of UK number 1 singles (10) and 27 x Top 10 hits.
Yet as the fireworks began to soar into the sky, it wasn’t one of the calvin‘s he chose for the soundtrack of such a moment, but instead the hype-inducing tones of Kryder & Benny Benassiit is ‘ACIIID‘, a fitting finale for a place on the UK rave calendar which is now set to become annual. Shortly after the conclusion of the Hylands Park to party, Cream took to their social media to announce that South Creamfields 2023 is already in the works, and given the success of this inaugural edition, we would not be surprised to see the rapid acceleration of another brother in the Cream family, making waves as one of the most anticipated events of the year, going forward. For the thousands present here, there was only one jubilee worth celebrating, for fields of cream has established itself as the true king of British festivals.